Accuracy and verification
Check important factual claims before publication. Prefer original documents, official data, direct statements and other primary evidence, then compare important claims with reliable independent reporting. A source’s authority does not make every claim conclusive: examine its evidence, date, scope and possible interests.
News reports should normally draw on at least two reliable sources. Several websites carrying the same agency report do not constitute independent corroboration. Disputed, complex or rapidly developing stories require additional scrutiny. If a significant claim cannot be verified, omit it or explain precisely what is known and who is making the claim.
Attribution and transparency
Identify where information comes from and link to the original sources used. Distinguish official statements, company announcements, independent reporting and our own analysis. Never invent a source, quotation, statistic or document.
Use brief direct quotations only when they add value, reproduce them accurately and attribute them to their original speaker or document. Articles synthesized from published sources must not imply that INCE NEWS witnessed events or conducted interviews it did not undertake.
Independence and fairness
Editorial judgments should follow the significance and strength of the evidence, rather than the preferences of a source, advertiser or potential partner. Disclose a relevant conflict of interest or sponsorship if one arises. A partnership must not be presented as independent reporting.
Attribute allegations precisely, avoid treating accusations as established wrongdoing, and include relevant responses and context when available. If a response has not been obtained, do not invent one or suggest that a person declined to comment without evidence.
Facts, opinion and uncertainty
Separate confirmed facts from analysis, opinion, allegations, estimates and forecasts. Clearly label analysis and opinion so readers can recognize an interpretation rather than mistake it for an established result.
State important limits: a preliminary count is not a certified election result; an announced commitment is not a completed delivery; a company target is not an independently tested outcome. Give dates and explain uncertainty when the evidence is incomplete or may change.
Headlines and context
Headlines, summaries and visuals should fairly represent the article’s evidence. Avoid sensational language, clickbait and claims stronger than the reporting supports. Provide enough context to explain why a development matters without turning a possibility into a certainty.
Corrections and updates
Correct factual errors promptly once established. Significant factual corrections must be visible on the affected article, with a dated note where appropriate explaining what was wrong and what changed. Routine updates about new developments should be identified separately from corrections. Our Corrections Policy sets out the approach.
Copyright and visual integrity
Write original reporting through synthesis and attribution; do not copy or closely rewrite another publisher’s work. A source link does not grant permission to reproduce its text or photographs.
Use images only where reuse rights are established, such as appropriate licensed or public-domain material, permitted official assets, or original visuals. Preserve required credits. Clearly label generated editorial illustrations and avoid presenting them as photographs or evidence of real events.
Responsible use of AI
AI may assist with research, comparison of sources, drafting, organization and publishing workflows. Factual claims should be based on identifiable sources, and editorial responsibility remains with INCE NEWS.
AI output is not an independent source or proof of a claim. Check the underlying evidence, quotations, calculations, dates and links before publication. Do not use AI to fabricate reporting, witnesses, interviews or visual evidence. Responsibility for accuracy, attribution, copyright and corrections cannot be delegated to a tool.
Further information
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